Brand Specifications

An identity that sets us apart

The Vedanta logo unit, which upholds our organisational mission of sustainable development, lays the foundation of a visual identity for our Vedanta brand worldwide. Our Mother Earth, which blesses us with all our resources, reflects in a clean, circular symbol while the leaf beneath connotes our triple bottom line approach towards people, planet, and prosperity. Our tagline, 'Transforming For Good', signifies our brand philosophy of transforming communities, transforming the planet, and transforming the workplace. Vedanta extracts materials from the earth and converts them into essential products for the modern world. Through extensive CSR efforts, these elements are transformed into health, education, and empowerment programs that in turn transform people's lives. These elements come together to represent Vedanta Limited in its entirety, and must be reproduced only under defined design guidelines.